Fraudulent Pharma Behavior - How Much Is Too Much?

Check out this just-released TED TALK from the TEDMED 2012 series. Ben Goldacre reveals that many MDs, no matter how well intentioned, aren't able to truly know the dangerous facts about the medications that they prescribe. Turns out pharma companies regularly only publish positive data on their meds and "hide" data that was negative. This has cost people their lives, yet they aren't often held responsible for these lives. He calls for transparency and honesty in the human clinical trial field. 

This talk has been posted on the heels of the $3 BILLION GSK fraud scandal, where the company admitted to, among other things, failing to report safety data about a top diabetes drug. Also this year, Abbott Labs settled for $1.6 billion and Johnson and Johnson for $2 billion for similar misconducts. 

What does this teach the pharma companies about withholding safety information? It might appear that they can pay their way out of the liability for endangering the public. Is forking over money enough of a punishment in your opinion? What would it take to send some of these folks to jail? We would like to hear what you think in the comments.